Twitter allows you in 140 characters or less to let your followers know what you find interesting or what you think might be of value to then.
Instead of asking "Who cares what I am doing?"
Ask yourself, "what do my followers want to know?"
The article in the link below tells how a bakery is using twitter. The bakery alerts customers via twitter as to when fresh bread is available.
Hum, can farm direct marketers do this? How many of you have bakeries, fresh produce or products? Are you on your way to the farmers' market? What are you picking this morning? What tastes great today?
Twitter it!
http://springwise.com/weekly/2009-04-15.htm#bakertweet
Blogging
I see the blog as another great way to educate your customers, to let them know what products will be available and to build a relationship with you.
Make sure you promote it!
Share pictures of your beautiful landscape. Show your customers where their food is produced.
The strength of farm direct marketing is the relationship with the farmer. Tell your readers about you, your family and your team. It will build trust.
Share:
- recipes.
- photos from the farmer's market.
- fun and not so fun things that happen on the farm.
- an employee's history
- live pictures from the market. Use your phone and download it right away.
- links to things you find interesting.
- videos. Show yourselves setting up and getting ready to go to market
- money saving recipes.
- "how-to cook" video. You'd be surprised how many people don't know how to do very basic things. I heard that the Food Bank sometimes gets back 1-pound packages of hamburger because people don't know how to make a hamburger!!!! They's seen them in patties but never in the raw form. Show them how to make hamburgers.
- how to use a crock-pot, roast peppers on the BBQ...
- link to articles that are written about you.
- information from the courses you attend.....
you'd be surprised.
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