Wood Orchard Market is run by Janice and Steve Wood, and Jeff Wood.
They have been apple growers in Door County , Wisconsin since 1955.
They have been apple growers in Door County , Wisconsin since 1955.
About 15 years ago the Woods started planting a new apple variety that they felt had marketing promise. In 1996 they built a retail outlet in the County to be ready to sell these new apples.
Since that time they have expanded their operation by adding a bakery and more sales area. They now get about 25% of thier sales from each of the following 4 categories: gifts, specialty foods, bakery items, and fruit (that they grow).
Wood Orchard Market is open daily May thru October for the summer tourist season in Door County .
"All winter we worried that the current economic environment would not be conducive to our retail business. So to enhance our curb appeal and first impression of people driving by, we designed new landscaping for the front yard of the market", shares Janice.
"All winter we worried that the current economic environment would not be conducive to our retail business. So to enhance our curb appeal and first impression of people driving by, we designed new landscaping for the front yard of the market", shares Janice.
The new landscaping will include apple shaped pedal cart tracks, and an 8’ high fiberglass apple. (Both the pedal carts and the fiberglass apple were ideas we came away from NAFDMA conferences over the years).
The Wood's have been members of NAFDMA since the St Charles , Illinois conference (1994).
They have had lots of good NAFDMA memories over the years. But I think what stands out is the opportunity for Steve’s sister from Phoenix and Steve and me to travel together to beautiful cities in North America . Traveling and learning in Boston , Victoria and most recently beautiful Savannah.
They have had lots of good NAFDMA memories over the years. But I think what stands out is the opportunity for Steve’s sister from Phoenix and Steve and me to travel together to beautiful cities in North America . Traveling and learning in Boston , Victoria and most recently beautiful Savannah.
Visit the Woods at www.woodorchard.com
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