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Tuesday, October 13, 2009

Using Facebook to promote your farm and your events

Last February at our Savannah convention social marketing was all the BUZZ. The energy and excitement in these sessions was contagious.

Well, in true NAFDMA form it looks like NAFDMA members have turned that buzz into blogs, groups and viral marketing campaigns. It will be interesting to hear from everyone at our 2010 convention to see how these tools have worked for the various farms.

WHO is DOING what?
I've been anxiously following Tulley's Shocktober Fest group on Facebook as it races towards 1000 members. Tulley's gives away free scream passes, polls it's members on what scares them and connects with it's customers answering questions about the event. I'm sure Stuart will have the results of this campaign analysed and evaluated and will be willing to talk about it in Lancaster.

Everytime Saunders' Farm has an event it mysteriously ends up in the calendar in my Blackberry. I know Mark Saunders will tell us how he does that when we see him in Lancaster.

Other NAFDMA members are using Facebook to keep in touch with each other and their customers (fans). Here are a few that I found and if you are a NAFDMA farm on Facebook let us know in the comments below.

Shhh....2010 Convention secret: There will be a Social Marketing Workshop (don't tell Charlie I told you). Details soon at http://www.nafdma.com/

NAFDMA members on FACEBOOK:

Friends of NAFDMA
Description: For those who have become friends, associates and supliers from our yearly NAFDMA meetings. Also, for anybody who is interested in the lives of those who run Agritourism farms and facilities

Vala's Pumpkin Patch - interestingly not created by the Valas.
Description: Someone had to make this group. I know I'm not the only one on here that's been going to Vala's like every year since they were born.

I want to live at Vala's Pumpkin Patch forever
Category: Just for Fun - Fan Clubs
Description: From the Pig-Tucky derby to the Pumpkin eating dragon...we just can't get enough of you Vala's pumpkin patch. One month out of the year just doesn't do it for us. Bring on the kettle corn, carmel apples, and homemade fudge!! No childhood is complete without Vala's memories!!

I Love Uncle Johns Cider Mill
Description: For all those who grew up or still live in the St. Johns area, an ode to the greatest pumpkin patch, cider mill, and family farm there is! As you know, Uncle Johns has the best cider, doughnuts,baked goods and fresh fruit around. And now they are even making wine and have a tasting room!


Ellms Family Farm
Description: fall activitiescorn mazepumpkin patchFamily fun

We Love Red House Farm
Description: Manchester's no 1 farm shop and Tea Rooms
The Greater Manchester Maize Maze, Halloween Spooktacular, All round a great place to visit!

Tate Farms
Description: Family owned Agritourism Pumpkin Farm located outside the Huntsville city limits.

The Jungle Farm
Description: Three season farm - visit us for flowers in the spring, summer strawberries or the fall family pumpkin season.

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