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Showing posts with label strawberry grower. Show all posts
Showing posts with label strawberry grower. Show all posts

Tuesday, July 27, 2010

Musings from a u-pick field


or, the more people you meet, the more you wonder.....

Yes indeed, summer did finally arrive on the west coast although up here on Vancouver Island it is about 3 weeks late.

Of course the first real sign of that is when the strawberry season begins and after last weekend we are in full swing. Having been a horticultural extension agent all my life it seems many of my friends are in the local farming business and know that I am around and… if they are short staffed, well you know how that goes.

So this weekend there I was grading strawberries, making cartons, unloading trucks and then on Sunday – in charge of the U-pick field which is what led me to write this down.

It was not an overly busy day, thanks to it being Fathers’ Day and a bike race down the road the farm is located on that ran from 8am until after lunch. Customers avoided the road like the plague until late morning. It never ceases to amaze me that these races have to be the first week or so of strawberry season – but I digress as that is a different story.

I was set up with a tent, table, cash box just in front of a row of trees behind which was about an acre of 2nd year Rainier strawberries. I barely had time to get the tally sheets out and in came my first customer who, it turned out had also picked the day before and wanted to get, as he bluntly told me, the last few berries as the field was poor. Hmm, I thought that was not what I had been told but I had not seen the field in a month, so not seeing anyone else around I trotted past the trees to check out this “poor field.”

Actually as I rounded the trees I saw red, even in the first two rows which were weak and obviously over picked. As I walked across the center of the field I saw the best U-pick field I have seen in a few years and began to wonder what on earth this fellow had been talking about. I looked around for him and there he was in the first two rows of the field. I know what you are thinking, but yes I did walk over and tell him if he moved another 10 rows in his containers would be full in 5 minutes but he said he was fine where he was.

Slowly the morning picked up and the cars started coming in. Since I knew I would have some spare time I began multitasking – no, this generation did not invent the term. Farmers have always multitasked – we just had different words for it. Seems to me I can remember being told to quit standing around and make myself useful while I was waiting for something else to happen on a farm chore – that was the invention of multitasking!

In this mode I had a small generator cover that I was going to paint a beautiful Navaho red with oil based paint – very carefully as I did not want to be covered from head to toe as I waited for customers to drive in. On that note it would have been much easier if I could have found a brush that did not look like a toilet boil cleaner – oh well that’s farming.

Over the next hour or so I did manage to do a reasonable job on the paint and had just pushed it behind the table when in came a couple with 2 young children of walking age – 2 and 3, I am guessing. They were a bubbly family and all piled out in search of that special summer treat – fresh strawberries. As mom and I chatted, oblivious to the whereabouts of the children we suddenly summoned by a plaintive “mommy”. As we both turned to look, there was little missy, both hands palms toward us – perfectly painted in Navaho Red!

"Crap", was all I could think – this is not going to be good. But to my surprise mom broke out in laughter and said, “Oh my god, I hope my daughter did not ruin your painting!” She then proceeded to apologize as we frantically tried to get oil based paint off tiny little soft hands with wet tissue. Of course it was also all over her clothes but mom was perfectly happy in that these clothes were for gardening and picking berries and it did not matter. I could have kissed that woman, but then that would also be a different story. All in all by the time they did emerge from the field – mom was correct. It was hard to see the paint amongst the strawberry stains from ear to ear and on most of her little daughter’s sun dress. You know there are customers that renew your faith in the human race!

And then there are the others. Picture a dark BMW SUV, all tinted windows, driving way to fast down the farm dirt road towards me and I just know this one is likely not to be as much fun. There are about 10 cars in a nice row parked down from the table and I wave the SUV towards them but no – the driver wants the space between the table and the first car and proceeds to shoe horn himself into a space meant for a Smart car or skateboard. He then slides out of the car wearing the fancy sunglasses and without apparently really looking at me (hard to tell with the shades) he asks, “Where is the farm?”

Well may be you might have been able to play that one straight but I could not. I replied, “You are standing on it”. The back door then crept open and squinting into the sun emerged a Goth styled and pierced teenager who said his dad wanted to pick some strawberries for Fathers’ Day. And pick they did – 3 lbs and left in another dust cloud.

The small children are really the reason I enjoy the interactions so much and there must have been 20 or so young kids that day and they were all so excited and I had tons of fun with all of them. The parents would bring their containers to be pre-weighed and in some cases they were not significant enough to even record but I would always ask the youngsters if they could get on my little scale.

They would than get very concerned looking and of course the parents would be smiling in the background and I would tell the children I had to weigh them to be certain they did not eat more than 10 lbs of berries. If they did I warned them I would have to either keep them on the farm or make them pay. Of course then I told them I was joking but one little guy actually wanted me to keep him – as long as he could drive the tractor I had parked there – he was about 3 years old.

And finally – it is a small world.

I was just about closing at 2 pm and an older couple walked up (yes, older than me!) and asked if they could pick and also asked if the cedar trees behind me were a maze. Indeed they are I replied and they told me they were related to farmers in Ontario that had quite a few mazes on their farm.I asked if that was Saunders Farm and I could have pushed them both over with a feather at that point. They had no idea that I would know Mark & Angela Saunders and Mark’s parents, Bill & Ann and that I actually had them out in BC speaking to farmers about 15 years ago. So you see this NAFDMA world is indeed very connected.

This article was written by Brent Warner P.Ag., White Loaf Ridge Associate and previously published in the July 2010 NAFDMA Newsletter. For more information on NAFDMA visit www.nafdma.com.

Monday, June 15, 2009

Member spotlight: French Prairie Gardens

Today I'd like to spotlight one of our younger member, Eric Pohlschneider. Eric recenlty joined our board of directors representing NAFDMA growers.

Eric is part of a family business called French Prairie Gardens in St. Paul, Oregon. Their website is http://www.fpgardens.com/

So Eric, how would you describe your business?
You encounter a true country experience at French Prairie Gardens. Our family-owned farm grows fruit, vegetables, grass seed in our fields and bedding plants in our greenhouse. People enjoy the clean, fresh air, the sights and sounds of a working farm, the soft fragrances of beautiful flowers all around them when they visit. When they stop at the Farm Market they discover an array of garden and homemade delights.

In June our strawberries are ripe, just waiting to be picked off the bush. Over Father's Day weekend we host our annual Strawberry Festival featuring hayrides, Pig Barrel train rides, a 20 foot tube slide, animal barn, and delicious fresh food and drink.

In the Fall he hold a Harvest Festival every weekend in October. This annual event hosts the infamous Pigtucky Derby, along with a two-acre pumpkin patch, hayrides, corn maze, hay slide, and Oregon corn on the cob, caramel apples, fresh baked cookies, fresh baked pie and many more treats from their bakery.

What is exciting you about the summer of 2009?
French Prairie Gardens underwent a greenhouse expansion this year, doubling our retail space. I am really looking forward to giving our customers the flowering annuals and perennials they love along with more room to shop and enjoy the farm. We also planted more strawberries this year. There is nothing like seeing that first strawberry of the season turning from green to a bright juicy red with the notion that these farm-fresh berries will soon be enjoyed by many of our customers.

How long have you been a NAFDMA member?
French Prairie Gardens has been a NAFDMA member since 2001. I personally attended my first conference and bus tour when the conference was held in Arizona. I gained so much from my first conference I have been attending since.

Why do you belong to NAFDMA?
Being a NAFDMA member allows our staff to continually be inspired and our business to grow. There has never been a conference that we have not come home with a list full of new ideas and strong business relationships. NAFDMA has also given us the opportunity to make personal connections with its members by joining or guiding on of their annual bus tours. It’s very helpful to meet and spend time with other businesses that are involved in the direct farm marketing industry.

Eric, what is you’re most unforgettable NAFDMA memory?
It was hard to come up with just one memory so I have briefly listed my favorites below…

- My biggest memory regarding NAFDMA was being elected to the board of directors. It has given me the opportunity to spend time and build personal relationships with industry leaders along with allowing me to server our members.

- During the conference in Boston I had the opportunity to connect with Mary and Russ Vollmer on the Agritourism bus tour….I didn’t know so many NAFDMA members could sing Karaoke, well at least they thought they could.

- Who can forget all the rain during the conference in California, but not all was lost, because I was also to spend time with our president Mark Saunders and his wife Angela.

- In Texas, when Rob and Christy Leeds showed us around the wild life safari and John Roba decided it was a good idea to hug a camel.

Thank you Eric. The networks you've built with farm direct marketers from across the world are one of the biggestest benefits in attending a NAFDMA conference. So happy to see that these are your favorite NAFDMA memory. We hope you have a fantastic season!