Marketing a lifestyle - three nuggets from Angela.
Check out what is happening with the North American Farmers' Direct Marketing Association. We are an international association for farm direct marketers and ag tourism operators. Our annual convention circulates around North America.
Tuesday, February 3, 2009
Urban Vintage Retailing - can NAFDMA members relate?
There is a 'look' to many of the trendier retailing shops in Savannah. It's Urban Vintage. They keep the authentic, rustic and historical pieces of their buildings and businesses and layer it with chic, urban and edgy touches. It appeals to the younger consumer on many levels. Back in the Day Bakery does it well.
The old brick wall reveals the history of the building and the reminds us of how life used to be. Back when bread and cupcakes were home baked. It reminds of of a time when things were simpler and more wholesome...back in the day.
The old brick wall reveals the history of the building and the reminds us of how life used to be. Back when bread and cupcakes were home baked. It reminds of of a time when things were simpler and more wholesome...back in the day.
NAFDMA members: What pieces of history can you show off? From your building
NAFDMA members need to capture local food customs and tell their story
At the Kitchens on the Square we watched a cooking demonstrations for The Low Country Boil. A southern tradition.
Check out how interested we all are? We took pictures, we gathered in close. We were engaged!
What culinary traditions can you translate down on the farm?NAFDMA Food Tourists spend money
Is there any money to be made by the food tourist?
One of the busses on today's Foody Tour had 23 NAFDMA members on it. They spent over $1200 shopping on the Foody Tour.
Hum, you do the math.
Jamie and Bobby Dean pose with Lane and Charlotte at the Paula Deen Store. This is Lane McConnell's first NAFDMA Convention. What did Lane Learn? I asked her for her top three take home points from the Foody Tour. Here they are:
Education: Savannah Bee Hive focused educating their consumer through educational videos from the youngest shopper to the eldest. The honey tasting room was an ingenious idea.
Word of Mouth Marketing: Back in the Day Bakery was a perfect example of positive word of mouth advertising. The business provides a premier product and doesn’t skip on ingredients for their products. They only use high quality ingredients to make their quality product – and their customers know that.
Know Your Customer: According to the American Express Travel Survey (2008) even though the economy may be bad, 87% of vacationers are searching for a culinary experience that reflects their passions. These are the customers of direct marketers and we must know our customers needs and preferences. Customers today want to put a face to their food – culinary tourism fills this need.
Lane McConnell mailto:Lane.McConnell@mda.mo.gov
One of the busses on today's Foody Tour had 23 NAFDMA members on it. They spent over $1200 shopping on the Foody Tour.
Hum, you do the math.
Jamie and Bobby Dean pose with Lane and Charlotte at the Paula Deen Store. This is Lane McConnell's first NAFDMA Convention. What did Lane Learn? I asked her for her top three take home points from the Foody Tour. Here they are:Education: Savannah Bee Hive focused educating their consumer through educational videos from the youngest shopper to the eldest. The honey tasting room was an ingenious idea.
Word of Mouth Marketing: Back in the Day Bakery was a perfect example of positive word of mouth advertising. The business provides a premier product and doesn’t skip on ingredients for their products. They only use high quality ingredients to make their quality product – and their customers know that.
Know Your Customer: According to the American Express Travel Survey (2008) even though the economy may be bad, 87% of vacationers are searching for a culinary experience that reflects their passions. These are the customers of direct marketers and we must know our customers needs and preferences. Customers today want to put a face to their food – culinary tourism fills this need.
Lane McConnell mailto:Lane.McConnell@mda.mo.gov
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