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Tuesday, July 27, 2010

Musings from a u-pick field


or, the more people you meet, the more you wonder.....

Yes indeed, summer did finally arrive on the west coast although up here on Vancouver Island it is about 3 weeks late.

Of course the first real sign of that is when the strawberry season begins and after last weekend we are in full swing. Having been a horticultural extension agent all my life it seems many of my friends are in the local farming business and know that I am around and… if they are short staffed, well you know how that goes.

So this weekend there I was grading strawberries, making cartons, unloading trucks and then on Sunday – in charge of the U-pick field which is what led me to write this down.

It was not an overly busy day, thanks to it being Fathers’ Day and a bike race down the road the farm is located on that ran from 8am until after lunch. Customers avoided the road like the plague until late morning. It never ceases to amaze me that these races have to be the first week or so of strawberry season – but I digress as that is a different story.

I was set up with a tent, table, cash box just in front of a row of trees behind which was about an acre of 2nd year Rainier strawberries. I barely had time to get the tally sheets out and in came my first customer who, it turned out had also picked the day before and wanted to get, as he bluntly told me, the last few berries as the field was poor. Hmm, I thought that was not what I had been told but I had not seen the field in a month, so not seeing anyone else around I trotted past the trees to check out this “poor field.”

Actually as I rounded the trees I saw red, even in the first two rows which were weak and obviously over picked. As I walked across the center of the field I saw the best U-pick field I have seen in a few years and began to wonder what on earth this fellow had been talking about. I looked around for him and there he was in the first two rows of the field. I know what you are thinking, but yes I did walk over and tell him if he moved another 10 rows in his containers would be full in 5 minutes but he said he was fine where he was.

Slowly the morning picked up and the cars started coming in. Since I knew I would have some spare time I began multitasking – no, this generation did not invent the term. Farmers have always multitasked – we just had different words for it. Seems to me I can remember being told to quit standing around and make myself useful while I was waiting for something else to happen on a farm chore – that was the invention of multitasking!

In this mode I had a small generator cover that I was going to paint a beautiful Navaho red with oil based paint – very carefully as I did not want to be covered from head to toe as I waited for customers to drive in. On that note it would have been much easier if I could have found a brush that did not look like a toilet boil cleaner – oh well that’s farming.

Over the next hour or so I did manage to do a reasonable job on the paint and had just pushed it behind the table when in came a couple with 2 young children of walking age – 2 and 3, I am guessing. They were a bubbly family and all piled out in search of that special summer treat – fresh strawberries. As mom and I chatted, oblivious to the whereabouts of the children we suddenly summoned by a plaintive “mommy”. As we both turned to look, there was little missy, both hands palms toward us – perfectly painted in Navaho Red!

"Crap", was all I could think – this is not going to be good. But to my surprise mom broke out in laughter and said, “Oh my god, I hope my daughter did not ruin your painting!” She then proceeded to apologize as we frantically tried to get oil based paint off tiny little soft hands with wet tissue. Of course it was also all over her clothes but mom was perfectly happy in that these clothes were for gardening and picking berries and it did not matter. I could have kissed that woman, but then that would also be a different story. All in all by the time they did emerge from the field – mom was correct. It was hard to see the paint amongst the strawberry stains from ear to ear and on most of her little daughter’s sun dress. You know there are customers that renew your faith in the human race!

And then there are the others. Picture a dark BMW SUV, all tinted windows, driving way to fast down the farm dirt road towards me and I just know this one is likely not to be as much fun. There are about 10 cars in a nice row parked down from the table and I wave the SUV towards them but no – the driver wants the space between the table and the first car and proceeds to shoe horn himself into a space meant for a Smart car or skateboard. He then slides out of the car wearing the fancy sunglasses and without apparently really looking at me (hard to tell with the shades) he asks, “Where is the farm?”

Well may be you might have been able to play that one straight but I could not. I replied, “You are standing on it”. The back door then crept open and squinting into the sun emerged a Goth styled and pierced teenager who said his dad wanted to pick some strawberries for Fathers’ Day. And pick they did – 3 lbs and left in another dust cloud.

The small children are really the reason I enjoy the interactions so much and there must have been 20 or so young kids that day and they were all so excited and I had tons of fun with all of them. The parents would bring their containers to be pre-weighed and in some cases they were not significant enough to even record but I would always ask the youngsters if they could get on my little scale.

They would than get very concerned looking and of course the parents would be smiling in the background and I would tell the children I had to weigh them to be certain they did not eat more than 10 lbs of berries. If they did I warned them I would have to either keep them on the farm or make them pay. Of course then I told them I was joking but one little guy actually wanted me to keep him – as long as he could drive the tractor I had parked there – he was about 3 years old.

And finally – it is a small world.

I was just about closing at 2 pm and an older couple walked up (yes, older than me!) and asked if they could pick and also asked if the cedar trees behind me were a maze. Indeed they are I replied and they told me they were related to farmers in Ontario that had quite a few mazes on their farm.I asked if that was Saunders Farm and I could have pushed them both over with a feather at that point. They had no idea that I would know Mark & Angela Saunders and Mark’s parents, Bill & Ann and that I actually had them out in BC speaking to farmers about 15 years ago. So you see this NAFDMA world is indeed very connected.

This article was written by Brent Warner P.Ag., White Loaf Ridge Associate and previously published in the July 2010 NAFDMA Newsletter. For more information on NAFDMA visit www.nafdma.com.

Friday, May 28, 2010

Wednesday, May 26, 2010

Butcher shop installs vending machine for service 24/7 - Springwise

This is an interesting use of vending machines.
Are there any applications for farm direct marketers?

Butcher shop installs vending machine for service 24/7 - Springwise

Tuesday, April 13, 2010

Register now!
The 2010 Advanced Learning Retreat at Underwood Farms is only a month away.

This year's tour FEATURES:
School Tours
Pick Your Own Produce Retailing Fall Farm Festivals Succession Cropping
On-Farm Birthday Parties
Selling at Farmers' Markets Marketing and Advertising
Financial Management
Farm Animal Center CSA Programs


It's a busy time in our industry all across the continent.
We kept the focus on developing this as a 4-day, 3-night get-away from the moment you leave home to the time you are back in your own bed.

We wanted to pack that time with productivity and enjoyment. So here's about what it looks like...

Saturday, May 15
You'll jump on a plane (or in a car)
Arrive into Los Angeles International Airport.
Take the 10 minute free shuttle to Renaissance Los Angeles Airport Hotel.
Settle to your beautiful room.
Connect with a few peers for dinner at your own convenience.
Attend registration reception and an opening welcome and presentation at 7:00 p.m.
Mill around until bed time and enjoy your luxury bed for the night.


Sunday, May 16
Have breakfast, check out, board the bus, ride a half hour, fast-paced introductions.


Stop at Hollywood Farmers' Market, see a plethora of California products, enjoy about 100 different local farm vendors, visit the Underwood Family Farms booth, Celebrate the 19th anniversary of Hollywood Farmers' Market, enjoy sights and sounds of Hollywood, see the famed Hollywood sign, do a bit of Hollywood's famous Walk of Fame, and re-board the bus.


Ride to Underwood Family Farms Moorpark location viewing a bit more of Hollywood, Sunset Strip, and beautiful Southern California vistas while learning more about Underwoods' farmers market stream of business as well as their film locations on the farm.


Arrive at the farm and stretch your legs with a self-guided tour of the Animal Center.


Take a guided tour and wagon ride to see every aspect of this location ending with Underwood Family Farm Animal Show. Choose one of 4 different breakout groups on specific areas of interest for 90 minutes of advanced learning. Re-group together for networking and a California style tri-tips BBQ Dinner in the corporate events and picnics area of the farm.


Re-board the bus for a 15-minute ride to Camarillo Marriott Courtyard Hotel, visit by the pool or in the lounge until you must drop horizontally into your plush bed.


Monday, May 17
Have breakfast, check out, board bus, ride 20 minutes to the Somis Farm location to see the retail stand, blueberries and vegetable-washing pad.


Return to Moorpark location for 2 more concurrent sets of small group intensive breakout sessions.
Say goodbye to Moorpark as we drive 15 minutes to Underwood Farms Office complex in Camarillo.


Take in a general session by Suzanna Underwood and Kim Galbraith on marketing and advertising, followed by a Mexican lunch by El Gallo Restaurant.

Tour the office and refrigeration complex and learn about the 1400 acre produce business of Underwood Ranches.


Settle in for an amazing advanced learning hour by Rolf Shoen and Craig Underwood on Underwood Farms sophisticated management systems based on financial management techniques that tell a story of growth, evolution and shifting with the times.


Wrap up the learning time during a gorgeous drive along the Pacific Coast.


Stop at the beach house of John and Stephanie Orr, personal friends of Craig and Sara Jane Underwood, for an informal taco bar and guacamole dinner reception on the waterfront.


After an early evening of seaside enjoyment and visiting we'll board the NAFDMA ALR Express one last time for a California Freeway run back to our original Renaissance Los Angeles Airport Hotel for a beautiful recovery sleep.


Tuesday, May 18
Enjoy breakfast one last time on your own schedule with a few new friends, expand your peer network.

Depart at your convenience as early or as late as you wish.

Safe travels, enjoy the night in your own bed, and enjoy happy dreams about the great new ways your farm and business will be impacted by your visit to NAFDMA's 2010 Advanced Learning Retreat hosted by Underwood Family Farms in Ventura County, California.

The entire package is all-inclusive. $695 per person covers 3 nights hotel (double occupancy), 2 full days of meals plus breakfast on your departure day, all motor coach costs, materials and the rest. You just have to get here. (If you're not able to double your money back from a single idea you got at Underwood Family Farms within the first 6 months after you return home, then please take that up with Russell Blades.)

Complete Printable Registration Packet and Details are now avialable.
www.nafdma.com

BLOCK YOUR DATES: May 15 - 18, 2010; includes your travel time.

LOCATION: Southern California: Plenty of time at Underwood Family Farms in Moorepark and Somis, CA to see festival sites, retail stands, production fields and all the farms have to offer; plus a visit to Hollywood Farmers' Market (yes, Hollywood!) ...see the sights, sounds, Walk of Fame, and shopping sensations of one of the most exciting cultural destinations in North America.

TRAVEL: Fly into Los Angeles International Airport (LAX) on May 15 (Please make an effort to arrive by 5:00 p.m.) Depart at your own convenience anytime on May 18. LODGING: Renaissance Los Angeles Airport and Marriott Courtyard Camarillo

BONUS: California Beach Party Monday night, May 17th.

Quick Links
Underwood Family Farms
Renaissance Hotel LAX

Tuesday, April 6, 2010

Re broadcasting of "A Goal without a Plan" from NAFDMA 2010 convention

Re-broadcast NewsFlash: The "Goal Without A Plan Is A Wish" presentation from NAFDMA will be RE-BROADCAST LIVE online Thursday April 8, 2010 at 8PM EST.


Thursday April 8, 2010 at 8PM EST.

Hugh had good feedback from the 26(!) of you who joined him two weeks ago but there were some folks who missed the broadcast, so Hugh is going to do another live event and record it for later viewing.

UStream Link:"A Goal Without A Plan" on uStream
http://www.ustream.tv/channel/maize-quest-s-educational-events

The seminar is FREE to attend, please reply by clicking the RSVP link on the uStream page.
Learn more about the material and download your handouts ahead at: A Goal Without A Plan Is A Wish - An educational session, blog, and resources created by Hugh McPherson for the NAFDMA convention 2010.

Tuesday, March 23, 2010

Missed Hugh's session in Lancaster! Fear not. You can take it online this Wednesday!

The "Goal Without A Plan Is A Wish" presentation from NAFDMA will be held online Wednesday March 24, 2010 at 8PM EST.

Hugh is choosing uStream as his media provider.
Please check your links, get a login, etc. long before start time to eliminate connection hassles.
It is his first time and even with testing there might be hiccups, so bear with him.

UStream Link:"A Goal Without A Plan" on uStream
http://www.ustream.tv/channel/maize-quest-s-educational-events
After you click the link, scroll down and click "RSVP" for the event.
As many of you know, the presentation was canceled due to Hugh being snowed in during the convention. Now he's expanding the reach of the seminar to everyone using live Internet broadcasting.

The seminar is FREE to attend, please reply hughmc@cornmaze.com if you are interested in attending so Hugh can choose the right media provider to allow all attendees to view the program.

Learn more about the material and download your handouts ahead at: A Goal Without A Plan Is A Wish - An educational session, blog, and resources created by Hugh McPherson for the NAFDMA convention 2010. http://mazemaster.cornmaze.com/goalwithoutaplan/default.aspx